A real estate investment company rooted in people, place and purpose

Groundworth came to us needing a brand identity that could hold the weight of a multi-faceted service. From land investment, design and community, they desired a visual system that felt purposeful and distinctly Sri Lankan. We developed a name and visual identity with a double meaning: "Groundworth" speaks to both the tangible value of land as a financial asset and the company's belief in the restorative impact of green spaces on mental wellbeing. Drawing inspiration from the aerial view of the island's tropical landscapes and the principles of tropical modernism, we built a brand language that is firmly rooted in place. A considered green palette was chosen to evoke the lush surroundings that make Sri Lanka's land so compelling to both local and foreign investors, creating an emotional connection that goes beyond numbers. To bring clarity to Groundworth's four core sectors, Land, Design, Investment and People, we created a suite of bespoke illustrations and icons for each subsidiary, unified under a single brand system that captures the full breadth of what Groundworth offers.

OUR ROLE:

Naming, Brand Identity, Illustration, Website Design

An illustration style rooted in tropical modernism, emphasising simplicity and inspired by the islands aerial views, reflecting the brand's connection to land, climate and sustainable design.
With a combination of soft, organic shapes and a tropical green palette, the brand system is designed to feel inviting and approachable in an industry that often feels corporate and impersonal.

"The team understood our requirements exceptionally well and successfully translated our vision into a complete brand identity for Groundworth, along with comprehensive brand guidelines that truly reflected our values. Today, we stand as an award-winning and highly recognised real estate company."

Kasun Andrahennadi

Co-Founder, Groundworth

Client: 

GROUNDWORTH PARTNERS

Location: 

Sri Lanka

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