Studio Nice One

An identity inspired by the unbreakable bond between parent and baby

Elegant Smockers partnered with us to unify and reposition their brand as a premium baby store with a recognisable identity, having experienced a wave of similar stores opening in the market. From humble beginnings hand-smocking garments in the founder’s kitchen, the brand has grown into three retail locations and a 15 year legacy supported by 200-300 home-based artisans. Inspired by the unbreakable bond between parent and baby, the identity centres on a ribbon motif symbolising care, continuity and love. We developed a distinctive, unisex colour palette to build strong brand recognition and refined the brand’s imagery to better represent the Sri Lankan consumer. Applied consistently across retail, packaging and digital touch points, the rebrand brings warmth and cohesion to the brand’s next chapter.

OUR ROLE:

Brand Identity Refresh, Brand Language, Packaging Design

Drag to see evolution

To create a gifting experience with a premium and branded feel, we created a repeat print featuring the signature bow mark that could be used across boxes, tissue paper and gift bags. Complemented by vintage-inspired stickers and labels to add a delicate, handcrafted touch to every unboxing moment.

To elevate the brand’s presence, we developed a premium visual language that carries across every customer touchpoint. This extended through to customer communication, both instore and online, ensuring that the local consumer was visually represented.

“Our experience with Studio Nice One has been an absolute pleasure. They delivered a beautifully thought-out rebrand for us, and are so grateful to them for breathing new life into our brand. It’s been lovely working with the team and I can already see us coming back for more.”

HASNA DEEN

Marketing & E-commerce Manager, Elegant Smockers

Client:

ELEGANT SMOCKERS

Location:

Sri Lanka

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